Continental has forged partnerships with leading engineering institutions in India for research and to build competencies on niche ADAS functionalities.
This initiative is aimed at paving the way towards automated driving. Over the past some years, Continental has tied up with many academic institutions, Indian Institute of Technology Madras (IIT-M), International Institute of Information Technology Bangalore (IIIT-B), including Indian Institute of Technology Delhi (IIT-D), Indraprastha Institute of Information Technology Delhi (IIIT-D), among others, for collaboration in this fast evolving technology segment.
Praveen Kumar, Head of Engineering, Sensorics – ADAS at Continental’s Technical Center India (TCI), “India is recognized as a global base for top engineering talent. We actively engage in high-synergy collaborations with leading research institutions in India. Our research programs aim to push the boundaries of what advanced driver-assistant technologies make possible today. We are committed to the belief that more intelligent vehicles lead to safer roads.”
At present, Continental India is conducting pioneering research in scenario perception (especially enhancing safety towards pedestrians, bicycles, and animals) with on-road protection from pothole and speed bumps.
Typically, an ADAS application amalgamates multiple sensor inputs (radar, camera, and lidar) to increase safety and comfort through assistance in driver actions such as monitoring the surroundings, steering, braking, and parking.
The ongoing research and development, immensely aided by deep machine learning and next-generation artificial intelligence, continues to bring in technologies that offer better precision and safety by predicting unforeseen driving scenarios in different road conditions across the globe.
3 key pillars
Strategic partnerships of Continental India aim to support three key strategic pillars – technological advancement, creating an industry-ready talent pool, and enabling open innovation in the ecosystem.
ADAS technologies are still relatively nascent in its adoption in the Indian market, although it is gaining increased awareness.
By developing needed technology advances along with helping direct the public and policy discussion towards a safer future for Indian road users, Continental India is one of the key drivers for the acceptance of ADAS.
(With inputs from Automotive Lead Research Team)
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