Ford, Google join hands to reinvent connected vehicle experience

Auto and tech cos come together in first-of-its-kind partnership to create unique services and capabilities for customers

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FordFord and Google have forged strategic partnership to accelerate the vehicle maker’s transformation and reinvent the connected vehicle experience.

The automaker has also named Google Cloud its preferred cloud provider to leverage Google’s xpertise in data, artificial intelligence (AI), and machine learning (ML).

Jim Farley, President and CEO of Ford, said, “As Ford continues the most profound transformation in our history with electrification, connectivity and self-driving, Google and Ford coming together establishes an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business.”

Sundar Pichai, CEO of Google and Alphabet, said, “From the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years.”

He added: “We are proud to partner to apply the best of Google’s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.”

As part of this new partnership—and beginning in 2023— future Ford and Lincoln vehicles at all price points will be powered by Android, with Google apps and services built-in.

Team Upshift

Ford and Google are establishing a new collaborative group, Team Upshift. Leveraging the talent and assets of both companies, Team Upshift willexpand the boundaries of Ford’s transformation, while unlocking personalized consumer experiences, and drive disruptive, data-driven opportunities.

This may include projects ranging from developing new retail experiences while buying a vehicle, creating new ownership offers based on data, and more.

As its preferred cloud provider and starting later this year, Google will help Ford leverage Google Cloud’s AI, ML and data analytics technologies to accelerate the automaker’s digital transformation, modernize operations, and power connected vehicle technologies with Google’s trusted, secure, and reliable cloud.

For, with Google Cloud, plans to urther improve customer experiences for customers with differentiated technology and personalized services.

It also plans to accelerate modernization of product development, manufacturing and supply chain management, including exploration of using vision AI for manufacturing employee training and even more reliable plant equipment performance.

(With inputs from Automotive Lead Research Team)

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