Australia, October 2020 :- In a break through technological innovation, an Australian advanced computer vision technology major Seeing Machines is expanding its leading automotive driver monitoring system (DMS) into an overall vehicle interior/Occupant Monitoring System (OMS). The expanded offering of OMS will be available for automotive production in the early 2023.
Seeing Machines says its entry into OMS wide opens an incremental market opportunity, worth up to a total of A$1.5 billion through to 2030. This is expected to propel the company’s revenue opportunity to exceed A$350 million.
This Seeing Machines’s expansion is consistent with its “safety first” focus for the travelers in the vehicle. It also leverages important breakthroughs in achieving uncompromised head, eye, and face tracking for driver monitoring with a Wide Field of View (WFOV) camera system.
The introduction of a WFOV interior OMS even will continue to support the most challenging Euro NCAP DMS. It will also support semi-automated driving needs that are traditionally achieved with a narrow view (driver exclusive) camera system.
Nick DiFiore, SVP and GM Automotive, said, “We expect our automotive Tier 1 and OEM customers to be excited by the reality of a non-compromised DMS ready for any Euro NCAP eventuality, with the promise of extending safety and convenience features to vehicle passengers without inflating the overall system cost.”
At the same time it is also extending safety, comfort, and convenience feature to passengers. OMS features range from enabling more reliable and cost-effective passive safety systems to fully Artificial Intelligence enabled interiors able to anticipate and care for the requirements of both the driver and passengers.
In addition, the approach enabled by Seeing Machines’ Occula Neural Processing Unit (NPU) technology, permits a DMS to be expanded into an WFOV Interior camera system. It offers a bunch of additional high value interior and occupant sensing features with little increase in camera, illumination, or embedded processing cost.
This can be achieved with readily available and proven automotive image sensors and other components, greatly enhancing the value of the Company’s existing product offering which remains consistent with the previously announced “three pillars” delivery options.
- The Xilinx FPGA based FOVIO Chip incorporating Occula NPU acceleration for the lowest cost, fastest time to market, standalone DMS/OMS system processing solution, targeting smart camera integration into a range of suitable locations including instrument panels and rear-view mirrors
- Accelerated and non-accelerated Software Libraries (e-DME) that supports a wide range of processing platforms, and integration sites including Infotainment Systems and ADAS domain modules, including Qualcomm SnapDragon solution.
- Occula NPU ASIC licensing to automotive system on Chip (SOC) suppliers desiring to embed an optimized acceleration solution for achieving uncompromised human and object detection while also tracking performance for camera-based DMS and OMS monitoring systems at the lowest possible cost of processing.
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