Hyundai Mobis is set to develop autonomous driving specialized Augmented Reality Head-Up Display (AR HUD) for mass production by 2025.
In this direction, Hyundai Mobis has invested in Envisics, a UK based global leader in AR HUD.
AR HUD is a next generation safety feature, which matches driving information with the road ahead in real-time and projects it onto the windshield.
Eyeing Autonomous Technology
In the past three years, Hyundai Mobis has been making significant investments in autonomous driving and electrification despite the unclear global business conditions.
Sung Hwan Cho, Executive Vice President, CTO of Hyundai Mobis, said, “Hyundai Mobis will develop autonomous driving specialized AR HUD jointly with Envisics, targeting mass production by 2025..”
Holographic technology leader Envisics is founded in 2010 by Dr. Jamieson Christmas from the University of Cambridge.
The company is acknowledged as a global giant in the augmented reality head up displays field. Envisics claimed it is the only company with experience in mass-producing HUDs based on dynamic holography.
Currently AR HUD is in the initial market creation stage but is considered a major field for car infotainment, which will expand competitively in the next 10 years.
According to multiple research reports, the HUD market is expected to increase by at least 12 percent on average every year by 2025 while AR HUD in particular is expected to expand from the market size of 1 million in 2025 to 12 million in 2030.
AR HUD can be implemented in two ways of geometrical optics and digital holography. Digital holographic technology of Envisics utilizes the most advanced hologram implementation methods providing a software defined broad field of view without the requirement need for additional optical devices.
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