Raythink launches AR HUD solution at CES 2021

Releases 'interaction revolution' of AR intelligent driving at Consumer Electronics Show


RaythinkRaythink attended the Consumer Electronics Show (CES) for the first time to showcase its latest wide-angle spatial imaging AR HUD system.

This new technology by the provider of the overall solution for the monitoring and display of vehicle-assisted driving will be the core application utilized in intelligent vehicle cockpits in the future.

Raythink’s AR HUD solution is combined with intelligent driving, which attracted significant attention at CES.

Raythink held online discussions with a number of manufacturers and technical experts to discuss the technological innovation and application of the wide-angle spatial imaging AR HUD.

CES 2021 adopted a fully digital exhibition mode for the first time. At this exhibition, Raythink, as a technology start-up, provided the tech-based solution.

The solution uses its patented technology – OpticalCore to a wide-angle field of vision (FOV 23 degrees * 5 degrees @ 900mm eye relief, VID 15m ~ infinity).

Thanks to this optical technology, we are able to move away from a dependence on HUD displays as shown on the PVB wedge-shaped film interlayer of windshields, and present a clear AR visual effect without ghosting on any windshields.

Platform software system

Raythink’s AR Generator SDK, AR recognition algorithm and platform software system architecture can present a safe and comfortable AR driving experience on any HUD by integrating environmental recognition with multiple data sources and the independent AR rendering engine, in combination with AI-enabled visual-spatial coordinate correction.

Raythink’s AR HUD display product combines ADAS multi-sensor environment perception, map and navigation, and visual-assisted technology for precise lane positioning, to display a number of intelligent driving functions on the windshield to revolutionize the interaction with drivers, including lane-level navigation, front collision warning (FCW), pedestrian collision warning (PCW), lane departure warning (LDW), among others.

(With inputs from Automotive Lead Research Team)

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Also read: https://automotiveleadnews.com/2021/01/07/global-self-driving-car-market-expected-to-reach-441-02-billion-by-2027/