Continental, HERE & Leia create Natural 3D Automotive Navigation

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Continental, HERE and Leia Inc have joined hands to bring three-dimensional navigation into display solutions for vehicle cockpits.

Thanks to this partnership, the companies are jointly providing an important component for a safe and intuitive in-vehicle user experience with a wow-factor.

Ulrich Lueders, head of strategy and portfolio at Continental’s business unit Human Machine Interface, said, “3D display technology not only brings a new wow-factor into the vehicle cockpit but with the right content, it also creates a more intuitive interaction between driver and vehicle and thus enhances driving safety”.

Lueders added: “As we see this especially for 3D navigation, I am very happy that we can contribute to a better UX and safer driving environment by bringing together HERE premium map content and Leia’s Lightfield software with our expertise in automotive human-machine interface solutions.”

HERE’s 3D depiction of buildings and topography are displayed with Leia’s Lightfield technology. The joint solution allows for the visualization of 3D maps without the need for adaptive eyewear or an eye-tracking sensor. The Lightfield technology even makes the 3D effect visible from various angles. Thus, driver and passengers alike can see the 3D graphics.

Different studies on traffic safety show that driver distraction is among the main reasons for traffic crashes worldwide. In the U.S., distracted driving caused more than 2,800 fatalities in 2018 according to the National Highway Traffic Safety Association.

Intuitive solutions

It is important to work toward intuitive UX solutions that provide drivers with the content and functions they are looking for and therefore support greater driving safety while minimizing distraction in the vehicle cockpit.

Because of the correct spatial reproduction of the real world offered by the 3D solution from Continental, HERE and Leia Inc drivers are able to grasp the necessary information quicker, better orientate themselves and stay more attentive to the driving task.

On the basis of Continental’s Natural 3D Display, Leia’s Lightfield technology and HERE’s 3D map content, the companies have created a joint demonstrator and plan to work with vehicle manufacturers to bring this solution into the next generation of vehicles.

(With inputs from Automotive Lead Research Team)

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