Continental strengthens its safe mobility biz in India, opens new production line to up localization in ABS and ESC

Bets on localization to strengthen its commitment to safety mobility

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Continental Automotive Components India, a subsidiary of German automotive technology major Continental, has inaugurated a new production line at its facility in Bangalore to increase indigenization of Anti-lock Braking Systems (ABS) produced in India.

The company will make Electronic Control Units (ECUs) for two-wheeler and passenger car and Electronic Stability Control (ESC) in the new production line.

The new production line is part of its Bangalore central electronics plant, Continental’s largest facility in India, catering to automotive OEMs across the country.

This strategic step towards “in the market, for the market” is also its next step in localizing ABS/ESC after system assembly started in Gurgaon a year ago.

From L-R : Prashanth Doreswamy, Managing Director of Continental Automotive Components (India), Harald Lichtinger, Head of Operations BU VED, Continental and other officials of Continental India

Addressing at a media round-table conference at Continental’s Bangalore facility today, Prashanth Doreswamy, Managing Director of Continental Automotive Components (India), said “Localization is at the core of our strategy in India.”

Doreswamy said the ECUs produced in Bangalore plant will increase the localization in ABS produced at the company’s Gurgaon facility.

The company sees three areas – Government Regulation driven Emission Control Norms, Adoption of Strict Safety measures in road transport and Consumer trend related to advanced connected applications in the vehicle as growth drivers in the future.

Switching from BS IV now to BS VI in 2020 has increased the growth opportunities for Continental in India, he said.  

He also said the ABS market size in India is in the range of Rs 8,000 to Rs 10,000 crore, in which Continental will play a major role in coming years.

Harald Lichtinger, Head of Operations BU VED, Continental, said, “We have been growing steadily in the Indian market and will continue to increase our manufacturing capacity to cater to the growing demand of the market.”

Continental is fully equipped with solutions and technologies that support safe, efficient and intelligent mobility. Innovative technologies and intelligent systems are imperative for future mobility in which life is protected and injuries are prevented, Lichtinger said.

Lichtinger says the  pace of adoption of safety technologies has accelerated in India on the back of growing consumer awareness and a concerted effort by the industry and government.

Continental has successfully partnered with OEMs in other markets like Europe, Americas and China in shaping automotive industry trends.  Similar scenario is being replicated in India too.

Today, Continental operates across India with more than 7,000 employees across 15 locations, including eight plants that cater to the Indian market and technical centre that supports global R&D. 

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Jaishankar Jayaramiah is a well-known India-based award-winning international Journalist and columnist, who is familiar for his multi-subject expertise, especially in business Journalism. Many of his write-ups remained as game changers in the Indian trade industry while also guiding the government to chalk out its policies. An Engineer-turned Journalist Jayaramiah has worked for Autocar Professional, The Financial Express, The New Indian Express and Automotive World among others before joining Automotive India News. He has extensively traveled across the country, writing on multiple subjects and also visited countries like Germany, Italy, Japan, China, Taiwan, Singapore, Thailand, Hongkong, Sri Lanka, Maldives etc. Don’t wonder if you find a story on coffee or agriculture or even on politics when you Google his details as he has written on almost all subjects during his 18-year journey so far in Journalism. While keeping automotive as main beat all along his career, he has also covered all other verticals under Old & New Economy. For the past few years, he has been focusing only on B2B Automotive niche. Personally he likes to write more on the government policies; international trends related to automotive industry and new auto technologies.