Continental bags new business with Hyundai, expands business in India

Growing demand for automotive HMI Technologies in India, says Continental; in addition to manufacturing, technology company is rapidly expanding its software competence


ContinentalContinental, aided by the recent commencement of Instrument Cluster supplies for Hyundai’s new Verna and Venue models, is expanding its Human Machine Interface (HMI) business in India.

The tech company has ramped up its production and development capabilities to meet the growing local demand.

Prasad C. Basappa, Head of Business Unit Human Machine Interface in India, said, “We are upbeat about the growth potential of products, software and services that enrich the user experience (UX) of vehicle drivers and passengers in India.”

He added that the user experience is becoming the key product differentiator for vehicle manufacturers and buying decisions by consumers are influenced by UX more than ever.

The global market is growing significantly, and the value share is also increasing in India, he said and added that as a global market leader in this field, we have received some significant orders in 2020 to continue our growth journey here.

Business Unit Human Machine Interface (HMI BU) is part of the Business Area ‘Vehicle Networking and Information’ (VNI) within Automotive Technologies at Continental.

It is focused on developing systems and solutions for a holistic human-machine interface, such as instrument clusters, display solutions, head-up displays, multimedia systems and cockpit high-performance computers.

Automotive OEMs

In India, the business unit has been successfully partnering with automotive OEMs to deliver user-experience rich information systems and solutions.

In the year 2018, the HMI BU reached a production milestone of one million instrument clusters a year, in India. Since the beginning of production to the present day, the business unit has produced over 8 million instrument clusters.

Continental also continues to ramp up the HMI R&D capability in India, seeing the immense potential for growth in HMI related software. Holistic HMI technologies provide the right information at the right place, adding to the comfort factor, enriching the overall user experience and equally important, enhance the safety quotient of the vehicle.

(With inputs from Automotive Lead Research Team)

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