Daimler India introduces Startup Incubator: Applications invited

Starts off with online competition ‘StartUp Sparks’, evolves internal innovation platform ‘THE FARM’ into startup incubator

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DaimlerDaimler India Commercial Vehicles (DICV) has announced a global competition “Startup Sparks” for early stage startups to pitch their ideas.

DICV is a 100 per cent owned subsidiary of Daimler AG and manufacturer of the made-for-India brand BharatBenz.

The ideas can be pitched in the fields of Electric Vehicles and Alternate Mobility, Connectivity & Servitization, Future Mobility, and Customized Applications & Industrial Products.

Satyakam Arya, CEO & Managing Director DICV, said, “As the inventors of the first passenger car, omnibus and truck, innovation is a part of Daimler’s heritage.”

He added: “We are excited to continue that tradition by launching THE FARM, an incubator platform to drive innovation that offers early-stage entrepreneurs and inventors the chance to turn ideas into reality.”

Arya further said that their vision is to develop and evolve mobility solutions to embrace a better life for people and the planet.

To be held entirely online for this first edition, the competition will be open from December 21, 2020 to January 29, 2021.

Startup participants are asked to submit their application online at www.daimler-trucksasia.in/beyond-trucks/the-farm. This is open to early-stage startups, SMEs and entrepreneurs.

Pitch session

Application is free and results post jury pitch session will be announced in February 2021. The final shortlisted startups will participate in the preincubation module followed by the nine-month incubation program, ‘THE FARM’.

Participants, with mentorship, infrastructure and funding support from DICV, academia and domain experts, can mature their ideas to the ‘proof of concept’ stage.

This initiative is organized in association with the Office of the Principal Scientific Adviser to the Government of India and INVEST INDIA.

(With inputs from Automotive Lead Research Team)

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Daimler India exports over 35,000 commercial vehicles and 150 mn parts