Landmark bus deal by BharatBenz marks market recovery

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Daimler India Commercial Vehicles has announced ‘a landmark bus deal’ with the delivery of 25 BharatBenz 1014 buses to Bengaluru-based Sree Travels.

The delivery, the commercial vehicles maker said, marks the largest 10T staff bus handover post-COVID-19, signifying a gradual revival in the economy and the bus market.

According to Karl-Alexander Seidel, Chief Executive Officer & Head of Daimler Buses India, “BharatBenz is delighted to have delivered 25 staff buses to Sree Travels. This order demonstrates the customer’s faith in us and points to a recovery in the transport segment.”

“Our BSVI bus portfolio has enjoyed strong acceptance since launch with state-of-the-art features and BusConnect telematics that improve fleet efficiency. The buses have been specifically designed for the comfort, safety and convenience of passengers,” he added.

P Srinath, Managing Director, Sree Travels, stated: “We are glad to receive 25 new staff buses within such a short span of time. BharatBenz products have proven their reliability and long-term durability time and again, and emerged as the most sought-after transport solution in the country.”

He added: “I would like to thank the entire team of Daimler India Commercial Vehicles and Daimler Financial Services India for their relentless efforts and dedication in delivering buses while adhering to all safety protocols for COVID-19.”

Manish Thakore, Managing Director of Daimler Financial Services India, said, “We are pleased to be able to support Sree Travels in strengthening their presence in the Bengaluru tour and transport market with the addition of 25 new BharatBenz buses. DFSI prides itself on providing customers with flexible and competitive financing solutions that help them grow their business.”

Sree Travels, which bought its first BharatBenz bus in 2019, followed it up with an order for 25 more buses in 2021.

Leading transition

In India, BharatBenz led the transition to BSVI technology and has almost doubled its market share since the beginning of BSVI sales in April 2020.

‘Profit Technology+’, that promises ‘best-in-class fuel efficiency’, superior safety and comfort, reliability, less maintenance costs, and connected buses and trucks, is said to be one of the biggest highlight of this truck and bus range.

The above said deal was in part made possible by BharatBenz Financial, a business division of Daimler Financial Services India (DFSI).

The captive financier of Daimler worked closely with the parties involved in the team to secure adequate funding in a short span of time.

(With inputs from Automotive Lead Research Team)

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