ACMA, Messe Frankfurt India announce first hybrid edition of ACMA Automechanika New Delhi

New dynamic digital model to allow automotive aftermarket players to take advantage of both physical interactions and virtual networking opportunities


AutomechanikaACMAACMA is taking the innovative route this year. For, ACMA Automechanika New Delhi is all set to go hybrid from 2021.

Auto Component Manufacturers of India (ACMA) and Messe Frankfurt India have announced that the 5th edition, through its new dynamic digital model, will allow automotive aftermarket players to take advantage of both physical interactions and virtual networking opportunities.

ACMA Automechanika New Delhi is one of 17 Automechanika fairs held across Africa, Asia, Europe and the Americas. With India being a strong hub for auto components and aftermarket, the Indian edition has, over the years, built a strong network and serves as an important meeting point for innovation and collaboration.

Slated to take place from 22 – 25 April 2021 at the national capital of India, automotive industry players from across the world, eyeing opportunities in the Indian market, will be able to tune in digitally.

The previous edition (in 2019) which hosted 515 exhibitors from 15 countries and 13,267 visitors from 42 countries as well as saw pan India participation from 616 cities signifies the strong reach and scale of the platform. With on-going travel restrictions that are still in place globally and uncertainty over cross-border travel in the coming months, the new-age multimodal exhibition will offer sector players an intelligent combination of digital and physical interactions to continue business exchange.

While the physical format of ACMA Automechanika New Delhi will feature around 250 exhibitors at Pragati Maidan in New Delhi with rigorous safety parameters, the dynamic digital platform will run alongside the physical show and extend reach to a global audience through real-time interactive features such as live streaming, video calls, live chats and more.

Based on the trade show principal of connecting buyers and sellers, the platform will automatically match potential suppliers when buyers launch product or service queries and virtual appointments can be set-up.

The hybrid format is being specially curated by the organisers with live product demonstration features to allow exhibitors to showcase their innovations and new product range to buyers who may be unable to attend the physical fair.

Dual access

Ensuring dual access to trade opportunities, onsite exhibitors can further increase their product and brand exposure as well as match with potential buyers or set-up virtual appointments through their digital booths.

Organisers of the event are now working on a host of other value additions such panel discussions and product demos to enhance the overall b2b sourcing experience for the industry.

(With inputs from Automotive Lead Research Team)

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Also read: ACMA Automechanika New Delhi in April 2021 to bring together who is who of Indian automotive aftermarket