SIAM Automotive Aftermarket webinar highlights importance of locally produced auto parts

New vehicles and their components are localised to curb counterfeits and sub-standard import


SIAMA webinar on ‘Automotive Aftermarket’ was organised by the Society of Indian Automobile Manufacturers (SIAM).

This ‘first-of-its-kind event’ is SIAM’s yet another effort to focus on important industry segments and build a forum to discuss the pressing opportunities and challenges in the aftermarket parts space in a bid to achieve the objective of serving customers and ensuring consumer delight.

H J S Pasricha, Head CMD and Scientist F, BIS, along with the leadership of key industry players, industry members, market research bodies and distinguished representatives from the media attended the webinar.

There were two sessions in the webinar. The first was “Future of Aftermarket” with the theme Quality – A Way of Life’ with key panelists like R K Jaiswal, Development Officer, Department of Heavy Industry, Ramashankar Pandey, Chair, ACMA After Market Committee & MD, Hella India Lighting; Rajiv Ramchandra, Founder & Director, Re:CREATe;Kenichi Takashima, Director, Honda Cars India.

Two in one

The event’s second session focussed on “E-Commerce: Opportunities & Challenges” with the theme ‘Customer Outreach’. Key panellists are Mihir Mohan, Founder & CEO, Pitstop; Manjunath H C, Senior General Manager, TVS Automobile Solutions; Vikrantt Mohan, President, All India Automobile Workshops Association; Sanjoy Chatterjee, Head Bazaar Sales, Mahindra & Mahindra.

Talking about the Webinar, Prashant K Banerjee, Executive Director, SIAM said, “Aftermarket business is challenging with multiple players right from OEMs at one extreme to counterfeiters at the other end.”

He said they look forward to have an active collaboration with Government, BIS (Implementing Agency), ACMA, AIAWA, E-Commerce Entrants, Aggregators etc. to create a quality conscious market. At the same time, we need to ensure affordable mobility experience to masses.”

In his address, Pasricha, “Indian OEMs as well as their component manufactures have delivered to a large extent towards the twin objectives of Atmanirbhar Bharat i.e. Self-Reliance and Quality. Now, automotive aftermarket needs to be one of the key areas of focus.”

He added that a well graded plan aimed towards curbing counterfeits and substandard products through proper certification and enforcement could very well be the way towards vibrant aftermarket.

The webinar was organised to address contemporary aspects connected to the aftermarket parts business. It touched upon aftermarket tenets like curbing counterfeit, quintessential quality, simplifying supply-chain, vocal for local, amplifying access and evaluating e-commerce.

(With inputs from Automotive Lead Research Team)

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