Turtle Wax turns 75, celebrates with new product and offers

Innovative car care brand celebrates storied history with nod to the future which includes continued investment in India


Turtle Wax is celebrating its 75th anniversary with product debut and attractive offers for India.

Interestingly, the original car wax that put Turtle Wax on the map was developed in founder Ben Hirsch’s bathtub. The company at that time was called Plastone, which later evolved into the Turtle Wax brand it is today.

From its humble Chicago roots to distribution in over 120 countries, Turtle Wax products provides car enthusiasts with formulas to meet their ever-changing needs.

As the award-winning car care company celebrates its 75 years, it has interesting announcements in store. Turtle Wax entered India in 2020.

Today, Turtle Wax has products for carpet/fabric care, spray wax, lens restoration kits, compounds/polishes, scratch removers and bug/tar/sticker removers, and more.

The company has announced the Turtle Wax Hybrid Solutions Ceramic + Graphene Paste Wax. This new paste wax features the brand’s patent-pending graphene technology, one of the top, recent ingredient trends in car care.

The commemorative paste wax features a unique blend of 10 waxes that are infused with silicon dioxide (SiO2) ceramic and graphene technology.

The combined key benefits of this limited-edition wax include incredible gloss, slickness, water repellency, chemical resistance along with heat dissipation for increased UV protection, and helps keep water and contaminants from sticking to the vehicle resulting in a clean, protected and easer to maintain finish.

The Hybrid Solutions Ceramic + Graphene Paste Wax will be available on Amazon, Turtle Wax Car Care Studios and leading Car Care outlets across India.

Denis John Healy, executive chairman, Turtle Wax, said, “It’s been an incredible journey over the last 75 years, and I’m so lucky to have had a front-row seat to it all, including our foray into the Indian market.”

He added: “The fact that we continue to expand to new channels and territories – yet stay true to our values – and make sure our products continue to be easy to use, are grounded in technology, and always come at a great price, is a testament to the foundation built by my grandparents and parents. I’m honored to continue their legacy and excited for what we have in store for 2021 and beyond for India and the world.”

Continued innovation

Sajan Murali Puravangara, executive director & country manager-India & South Asia, Turtle Wax stated, “It’s been a pleasure being associated with Turtle Wax for so many years. Its storied legacy and continued innovation are what makes this family-owned brand so successful around the globe.

The fact that Turtle Wax has expanded to India and is celebrating such a huge milestone is an indication that we have big goals for the brand and are always looking ahead.”

He also said that the strong foundation and basics of the brand has abled it to become so beloved, accessible, and easy to use that we have a very closed knit group of enthusiasts who swear by our name.

He said they are grateful for this continued support and believe in us. Here’s to the next 75 years of innovation and car care, he concluded.

(With inputs from Automotive Lead Research Team)

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Also read: Turtle Wax on expansion mode, to reach out to 23 more cities in India