Volkswagen India reveals biggest product line-up under SUVW Strategy

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Volkswagen Passenger Cars India, staying true to its commitment of launching four SUVs for the Indian market, has announced the global bestseller, New Volkswagen Tiguan as the fourth SUV under its SUVW Strategy.

With this, Volkswagen India has showcased its complete range of SUVs for the Indian market for the year 2021.

The company views this as a significant step towards its objective of gaining a 3 per cent market share in the country.

In addition, T-Roc and Tiguan Allspace have been a testament to the brand’s sustainable product strategy.

As if these are not enough, Volkswagen India is all set to introduce the second batch of award-winning SUVWs the T-Roc and Tiguan Allspace.

The brand is also gearing up for its biggest launch of 2021, the Volkswagen Taigun, the first product based on the MQB A0 IN platform.

Volkswagen said Taigun will offer customers a promising value proposition that embodies the marvel of German engineering, powerful, and enhanced driving experience with TSI technology and accessible mobility solutions.

Aligned to the SUVW strategy, the brand has undertaken several initiatives that will be implemented in phases in the coming months.

Launched in 2020, the T-Roc and Tiguan Allspace received a good response in the Indian market. T-Roc which was launched in March 2020, was sold out within two months of unlock in India.

The increasing demand from the customers for both the SUVWs, prompted Volkswagen to introduce the second batch of bold and confident T-Roc and versatile 7-seater Tiguan Allspace.

According to Ashish Gupta, Brand Director, Volkswagen Passenger Cars India, “2021 is an important year for the brand as we fulfill our promise of introducing four-new SUVs.”

He added: “We have been working relentlessly towards strengthening our existing offerings and our upcoming products, the Taigun and Tiguan will further enhance our presence in the Indian market. The customers’ demand for different body styles is on the rise and we look forward to contributing in meeting this growing demand in India with our strong, reliable and sustainable product strategy.”

Sarvottam 2.0

In a bid to be a more accessible brand, Volkswagen India recently introduced its Sarvottam 2.0 program, redefining its customer experience, and WhatsApp for business is the latest development under the program.

Moreover, Volkswagen’s new brand design, which was introduced last year, will be implemented across its dealer networks in India. The initiative, will help improve the customer experience, making it vibrant and contemporary across all channels.

The brand is taking steps towards reducing the total cost of ownership, and strengthening relationships with their customers, by providing a seamless and transparent experience that is digitally enabled, connected, technologically advanced, efficient and provides curated solutions according to the requirements of customers.

(With inputs from Automotive Lead Research Team)

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