Tata Motors unveils ceramic coating in house service with Safari

Announces industry first offering, provides value added services like Pentacare Warranty and attractive AMC options


TataTata Motors has announced an industry first service offering of ceramic coating with the new Safari.

According to the automaker, this is an advanced hydrophilic formulation technology to revitalise the appearance of Tata cars. Offered at 28,500 for UVs, this service will be provided at all authorised dealerships of Tata Motors.

Utilised in the aerospace industry and by hyper-car manufacturers, the Ceramic Coating forms a hardened finish that mixes with the paintwork to instantly rejuvenate the appearance of the vehicle.

When compared to existing conventional treatments, this coating lasts for long and aids in shedding debris and grime while protecting the vehicle against traffic pollution, solvents, acid rain, animal matter and more.

The strong crystal-like layer of the coating brings down fading by UV rays on the vehicle. It is not just easy to maintain due to its self-cleaning properties but also helps in repelling oxidation and corrosion, thus offering 360-degree protection to materials in the car like glass, rims/wheels, paint, vinyl-plastic and leather.

In addition, keeping up with the ‘New Forever’ promise, Tata Motors will also extend this service to all other Tata passenger vehicles at prices varying as per their respective segments.

Talking about the introduction of this service, Mr. Dimple Mehta, Head Customer Care – Domestic & International Business, Passenger Vehicle Business Unit, Tata Motors said, “Besides launching new products we are also focused on introducing industry first service offerings, such as the Ceramic Coating.”

He added: “With the launch of new cars and UVs that cater to evolving consumer demands, customers are now also expecting the best-in-class aftersales service that furnishes these new age products. In alignment with the same, we have collaborated with world-class companies in car care technologies such as 3M, Wuerth, Bardhal and Sikand Stanley BG and SK Car Care to bring in this industry first service in India in house.

We are positive that this value-added service along with others will provide paramount vehicle protection as we work to continue to provide the best-in-class aftersales service to our customers.”

Tata Motors is providing additional value added services for the all –new Safari, making the entire product offering irresistible.

For instance, Pentacare Extended warranty is an up to 5 years and unlimited kilometers extended Warranty.

It will have three options- 2+1 years/ 1.15 Lakh kms (whichever occurs first ), 2+2 years/ 1.30 Lakh kms whichever occurs first ) and 2+3 years (Pentacare) /unlimited kms.

Maintenance service plan

Value Care Maintenance Plan –Annual Maintenance Contract (AMC) is a pan India maintenance service plan that guarantees protection against unexpected repair cost and provides substantial savings through protection against inflation and price volatility of lubricants during the functioning of the vehicle.

Customers can pick from one of three plans namely Value Care Gold, Value Care Promise to Protect and Value Care Silver.

Among these three plans, customers can avail a variety of services such as unexpected wear and tear repairs for vehicle parts, oil replacements, consumables, service parts and regular servicing of vehicles at stipulated and recommended periods.

(With inputs from Automotive Lead Research Team)

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