Tata Motors, in a new year surprise to its customers, has announced that it is bringing back its iconic brand ‘Safari’ with its forthcoming flagship SUV, which has been codenamed as the Gravitas.
Tata Safari, the automotive major said, introduced India to the SUV lifestyle, and glamourised the segment in India for other players to follow.
According to Shailesh Chandra – President, Passenger Vehicles Business Unit (PVBU), Tata Motors, “We are proud and elated to re-introduce our flagship SUV–Safari. The Safari, an iconic brand with a strong following, has been the most sought after SUV on Indian roads for well over two decades.”
He added that in its new avatar, the Safari will appeal to the socially active, fun loving customers who seek out unique experiences and adventure. Its design, performance, versatility, features, and long lasting build quality, reinforce the SUV lifestyle to provide unending pleasure.
He said they are confident that the launch of the Safari will once again re-energise the market, amplifying its cult status.
For over two decades, Safari has represented prestige and performance, and in its new avatar, the Safari will carry forward this rich idea and its strong legacy, Tata Motors said.
Giving more details, it said the new Safari has evolved to satisfy the new age SUV customers, who demand arresting design, plush and comfortable interiors, unparalleled versatility, outstanding performance for a modern, multifaceted lifestyle.
The Safari is loaded by combining Tata Motors’ award winning Impact 2.0 design language with the proven capability of OMEGARC, an architecture derived from the renowned D8 platform from Land Rover, which in itself is the gold standard of SUVs worldwide.
This adaptive architecture allows for further drive train enhancements including all-wheel drive and possibilities of electrification in future.
To be made available in showrooms this January, booking for the new Safari will begin shortly.
(With inputs from Automotive Lead Research Team)
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