Atul Auto Ltd has announced the launch of the new RIK CNG Passenger for the Gujarat market. RIK will be available in three fuel variants- CNG, LPG and Petrol.
According to one of India’s fastest growing 3-wheeler manufacturer, RIK platform was conceived after an extensive research keeping in mind the customer requirements both for the domestic and international markets.
Niraj Chandra, Director, Atul Auto Ltd. stated, “Small CNG auto rickshaw segment was waiting for a stylish and trendy product since many years. The style conscious customers prefer technology and style over traditional looks.”
He added: “We have introduced the RIK with a 360 degree approach, ensuring end to end solutions for the customers. By introducing RIK, we are sure to gain a good market share in 0.35T 3 wheeler industry.”
According to Jitendra Adhia, President, Finance, Atul Auto Ltd, “Atul Auto Ltd (AAL) will strongly back RIK CNG/LPG at all locations with Khushbu Auto Finance (KAFL), the NBFC associate concern of AAL along with other retail finance partners.”
Pushkar Sinha, Vice President, Sales & Marketing, Atul Auto Ltd. stated, “The small and midsize segment alternative fuel is already showing strong growth indicators fuelled by rising diesel prices, pollution concerns and the opening up of Metros and suburban railways. Gujarat is our forte and we are targeting minimum 25 per cent market share”.
Atul RIK CNG comes with features like international styled beige dashboard, first ever LED tail lamps, semi digital Instrument cluster and stepless entry.
Also, the company offers “Atulya Vishwas” scheme. The RIK CNG/LPG variant comes with a 36 months (‘unlimited km’) super warranty.
Having a network reach of 120 plus touch points, Gujarat has always been a strong foot hold for the company. This matches the extensive CNG fuel network of Gujarat.
After April 2021, the company will start supplies of RIK -PAN India and in the international markets.
(With inputs from Automotive Lead Research Team)
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