IIM Bangalore, Maruti Suzuki to support 26 startups to bring latest solutions for auto industry

The selected startups will carry out a 3-month pre-incubation journey, engaging in various sessions, workshops, peer-to-peer learning activities while they receive regular one-on-one mentoring and advisory sessions. Networking events, mock-pitches and interaction with investors will be major highlights of the initiative. Post this, the ventures will be permitted to pitch for incubation and funding. The selected ventures will be taken forward for a further six-months incubation journey.


IIM BangaloreMaruti Suzuki India in association with Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), the startup hub at the Indian Institute of Management Bangalore (IIMB), announced the list of 26 mobility startups for a 9-month extensive incubation program.

The collaboration is a first-of-its-kind initiative by an vehicle manufacturing company. It will help startups to channelize their efforts to bring industry-ready solutions and become large scale businesses.

Growth of Mobility Biz

Prof Venkatesh Panchapagesan, Chairperson, Nadathur S. Raghavan Centre for Entrepreneurial Learning (NSRCEL), said “Mobility is evolving at a rapid pace in India and is projected to reach 90 billion by 2030, with significant growth expected in ride hailing, shared mobility and more.”

“We are therefore proud to collaborate with Maruti Suzuki, who we share a similar drive with, in developing mobility solutions for a better and more connected future. Together we aim to deliver fresh thinking and innovative solutions to the existing mobility ecosystem. Maruti Suzuki, with its vast experience and market leadership in the automotive industry, will be able to significantly contribute to the development of the ventures, here at NSRCEL, IIM Bangalore, and the start-up ecosystem overall,” he said

The 26 startups have been shortlisted amongst over 400 applications received across the country. The selection panel comprising experts from Maruti Suzuki and NSRCEL evaluated the applicants and interviewed more than 120 entrepreneurs.

(With inputs from Automotive Lead Research Team)

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