CITGO and Xevo have entered a formal agreement to connect consumers with more than 4,500 CITGO-branded retail locations through an in-vehicle CITGO app.
While CITGO is a leading player in the refining industry with a well-known brand, Xevo is a part of Lear Corporation and a leader in connected car software.
Powered by the Xevo Market mobile commerce platform, the app enables consumers to interact with popular brands through embedded ordering and transactions via in-vehicle touchscreen.
Consumers can link their CITGO shopper loyalty program accounts with the CITGO in-vehicle app, and earn rewards on fuel purchases made through the app.
Kevin Kinney, General Manager of Brand Equity for CITGO, said, “Giving consumers the option to pay for fuel through their connected car simplifies the purchasing process so our customers can get on their way. Our partnership with Xevo is a critical component in making this vision a reality.”
Overall customer experience
“Technology is ingrained into our everyday lives,” Kinney said and added: “And we understand that we must also make it available for our customers when they pull up to the pump, so they keep coming back. We are very excited about these new offerings and will continue working with partners like Xevo to improve the overall customer experience at our branded locations.”
John Absmeier, Chief Technology Officer of Lear, said, “As part of Xevo’s continued efforts to develop and deliver the most advanced in-vehicle commerce experience available, this new relationship with CITGO allows the automakers we partner with to offer consumers an enhanced fuel experience by adding CITGO transactions to the growing list of in-vehicle brands available through the award-winning Xevo Market platform.”
(With inputs from Automotive Lead Research Team)
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