Mercedes-Benz India woo aspiring customers with ‘Wishbox’

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Mercedes-Benz India has rolled out a host of mobility solutions christened ‘Wishbox’ for aspiring customers .

The aim of the scheme is to encourage and financially empower customers to pursue the purchase of their dream Mercedes-Benz. These tailor made initiatives are likely to invoke customer confidence and create additional customer traction in the market, Mercedes-Benz India, said.

Wishbox combines innovative and customized Mobility Solutions with five primary features — Key-to-Key Change, 25-25-25-25, Zero down payment, Star Agility+ and Comprehensive insurance.

Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “With our innovative and smart mobility solutions we address the current market challenges and support our customers with their purchase decision.”

Schwenk said the company is also steadily progressing with its BS VI transition of the entire portfolio. As of now, Mercedes-Benz India is already at a 60% plus transition level and by September 2019 we will be at 80% level.

“We are confident of completing our entire portfolio to BS VI ahead of the mandated timeline of April, 2020.” he added.

Advantages of ‘Wishbox’  

‘Key to Key change’ allows customers to own two Mercedes-Benz cars in a span of four years. This plan is applicable on GLE and GLS SUVs and it allows two upgrades at no extra cost and the customer always gets to own the latest product offering

‘25-25-25-25’ scheme enables a customer to own a Mercedes-Benz car without having to think about the down payment and the immediate commencement of EMIs. The customer makes a down payment of 25% of the value of the car and then pays three annual payments of 25% each

Zero Down payment is targeted at benefitting the customers by addressing the challenge of a high entry barrier by significantly reducing the down payment, as a regular down payment goes up to 40% including margin, tax and insurance. The customer here pays only the road tax and enjoys EMI at a low interest rate for 60 months.

Star Agility+ programme provides up to 40% lower EMI costs, which are inclusive of maintenance, warranty and assured buyback. Providing an example, customers opting for a C-Class with 3 years loan tenure, the standard loan EMI would be Rs 1,35,000 (without maintenance). Under the new ‘Star Agility+’ program,  the EMI will be Rs 82,000   including maintenance, allowing customers to save Rs 53,000 each month

In addition, customers will be offered complimentary two years insurance programme that provides benefit of minimal cost, leading to low equity requirement from customers and higher perceived value.