Bosch India eyes major chunk through 2W, Powersports biz

Geoff Liersch, Head of Two-Wheeler & Powersports Business Unit of Bosch and Prabhu Panduranga, Regional President Two-Wheeler & Powersports Business Unit, Bosch India address a media conference in Delhi on March 8
Three motorcyclist covers 51,000 kms of the world in the vehicles fitted with Bosch solutions. Writes Jaishankar Jayaramiah

Two-Wheeler & Powersports business unit of automotive technology major Bosch is continuing the ride towards the global target of one billion euros of sales in 2020 with a considerable portion expected from India.

Briefing at a media conference in Delhi on March 8, Geoff Liersch, Head of Two-Wheeler & Powersports Business Unit, said, “The two wheeler landscape today is undergoing many changes as industry players look to innovate their service offerings. As a key player in the two wheeler space, Bosch has always endeavored to provide services that integrate cutting-edge technology with the company’s inherent focus on functionality and efficiency,”

Bosch’s vision is to make the mobility of the future accident-free, stress-free, and nearly emissions-free – and this goes for the continuously growing motorcycle market as well. Based on Freedonia, the global demand for two wheelers is projected to grow annually by more than 4% from 2017 to 2022, reaching 122 million motorcycles by 2022.

Major growth of the Two-Wheeler & Powersports business is forecasted in India where Bosch supplies market-specific motorcycle safety and powertrain solutions to comply with regulations as well as local market trends.

An Indian Bajaj motorcycle fitted with Bosch’s powertrain and ABS solutions

Safety Solutions

Safety is one of the most pressing trends on the motorcycle market. Bosch is offering a comprehensive three-step safety concept towards accident-free mobility. Firstly, by keeping the bike stable in braking situations and acceleration with systems like ABS or motorcycle stability control (MSC). Secondly, by realizing predictive safety and comfort functions with innovative surround-sensing such as advanced rider assistance systems.  Thirdly, by connecting the bike with its environment through motorcycle-to-vehicle communication.

After the successful introduction of ABS and MSC technologies, Bosch has introduced its first advanced rider assistance systems for motorcycles, comprising adaptive cruise control, forward collision warning, and blind-spot detection. These electronic assistants are always vigilant and, in emergencies, they respond faster than people can. According to Bosch accident research estimates, these radar-based assistance systems could prevent one in seven motorcycle accidents. The technology underpinning these systems is a combination of radar sensor, brake system, engine management, and human machine interface. This system will go to market with Ducati and KTM as soon as 2020.

Powertrain Solutions  

Reducing emissions is a key objective of the Indian government in order to provide a sustainable mobility environment for the future. From April 1, 2020 India will introduce Bharat Stage 6 (BS-6)  and  Bosch is offering scalable powertrain solutions with electronic engine management systems for internal combustion bikes as well as integrated electrification systems to support vehicle makers in India to comply with BS-6 emission standards and meet India’s unique driving pattern.

Electronic engine management systems are the core of efficient and economical technology for internal combustion vehicles. In combination with highly developed sensor technology, engine management systems have shown considerable increases in efficiency compared to conventional carburetor systems and can reduce CO2 emissions by up to 16% (depending on the situation).

Another approach to reduce emissions and to build up an all-electric fleet by 2030 in India is the launch of a Faster Adoption and Manufacturing of (Hybrid &) Electric Vehicles (FAME) programme by the union  government that is announced to go into phase 2 by April 2019. Towards this target, Bosch provides solutions such as an integrated electrification system including motor, control unit, battery, charger, display and app that can power light two-, three- and four-wheel electric vehicles with up to 20kW – the powertrain of the future will be a mix of electromobility and combustion engines.

“We at Bosch are working towards ensuring a smooth transition to the new emission norms with a tailored product portfolio for the Indian market supporting vehicle manufacturers with local engineering competence – aiming towards realizing the vision of nearly emissions-free mobility”, said Prabhu Panduranga, Regional President Two-Wheeler & Powersports Business Unit, Bosch India.

Spirit of the ride

With its ‘Spirit of the Ride’ campaign, Bosch showcases the innovations and technology solutions for the market challenges in India. The realization of those technology solutions is proven by the story of a Polar Odyssey. An enthralling motorcycle journey crossing some of the world’s most dangerous roads starting from the Arctic Circle and all the way down to the Antarctic Circle. The set milestone is a confirmation of Bosch’s expertise in developing powertrain and assistance technologies for two wheelers.

The ride has been taken by three riders including Avinash, an employee of Bosch plant in Adugodi in Bangalore. The motorcycle was fitted with powertrain technologies from Bosch along with 9th generation ABS.

The world tour in the Indian made Bajaj motorcycle supported by Bosch solutions is expected to increase the business opportunities in two wheeler and powertsports segment in India for Bosch.

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Jaishankar Jayaramiah is a well-known India-based award-winning international Journalist and columnist, who is familiar for his multi-subject expertise, especially in business Journalism. Many of his write-ups remained as game changers in the Indian trade industry while also guiding the government to chalk out its policies. An Engineer-turned Journalist Jayaramiah has worked for Autocar Professional, The Financial Express, The New Indian Express and Automotive World among others before launching Automotive India News and Automotive Lead news magazines. He has extensively traveled across the country, writing on multiple subjects and also visited countries like Germany, Italy, Japan, China, Taiwan, Singapore, Thailand, Hongkong, Sri Lanka, Maldives etc. Don’t wonder if you find a story on coffee or agriculture or even on politics when you Google his details as he has written on almost all subjects during his two decades of journey so far in Journalism. While keeping automotive as main beat all along his career, he has also covered all other verticals under Old & New Economy. For the past few years, he has been focusing only on B2B Automotive niche. Personally he likes to write more on the government policies; international trends related to automotive industry and new auto technologies.