Kia Corporation has released the first official images of the EV6 – its first dedicated battery electric vehicle (BEV).
The BEV has been built on the company’s new EV platform (Electric-Global Modular Platform, or E-GMP).
Also, EV6 is the first of Kia’s next-generation BEVs to be developed under a new design philosophy that embodies Kia’s shifting focus towards electrification.
Karim Habib, Senior Vice President and Head of Kia Global Design Center, said, “EV6 is the embodiment of both our brand purpose, ‘Movement that inspires’, and our new design philosophy. It has been designed to inspire every journey by offering an instinctive and natural experience that improves the daily lives of our customers, and provide user ownership that is simple, intuitive and integrated.”
He added: “Our aim is to design the physical experience of our brand and to create bold, original and inventive electric vehicles.”
New naming strategy
As part of Kia’s brand transition, its new dedicated battery electric vehicles will be named according to a new naming strategy.
This latest decision brings simplicity and consistency to Kia’s EV nomenclature across all global markets.
All Kia BEVs will start with the prefix ‘EV’ which makes it easy for consumers to understand which of Kia’s products are fully electric. This will be followed by a number which corresponds to the car’s position in the line-up.
EV6, designed and engineered to embody Kia’s new brand slogan, ‘Movement that inspires’m will make its debut during the first quarter of 2021.
(With inputs from Automotive Lead Research Team)
If you like this article from Automotive Lead, please feel free to share this in your social media platforms to help your contacts to understand more on this subject.