Panasonic Automotive Systems, Phiar join hands for Artificial Intelligence-backed navigation

Solution with object and pedestrian detection, scene understanding and AI-driven AR Navigation

Panasonic and Phiar simulate next-gen in-vehicle augmented navigation solution

Panasonic Automotive Systems Company of America has announced a partnership with Phiar to expand driver safety and navigation support in its automotive solutions.

While the former is a division of Panasonic Corporation of North America, (Panasonic Automotive) a tier one global automotive supplier, the latter is a developer of edge spatial-AI technology and augmented reality navigation platform.

Andrew Poliak, Chief Technology Officer for Panasonic Automotive, said, “Panasonic looks for products that have the flexibility to integrate multiple solutions depending on our OEM customer requirements, and we liked that Phiar can work with any map or routing solution.”

Key technologies

He said that Phiar’s technology provides the glue that links Panasonic’s key technologies to deliver a superior solution with object and pedestrian detection, scene understanding and AI-driven AR Navigation,

According to Poliak, it is a perfect fit for OEMs looking to make advances in the next generation of in-vehicle user experience,

The deep learning AI technology of Phiar runs on automotive infotainment systems, detects and analyses the driver’s surroundings in real-time.

It then combines it with 3D localization of the vehicle to provide augmented guidance and safety information. Phiar makes use of map and navigation data from the leading map platforms to offer live visual navigation with traffic and other contextual data.

(With inputs from Automotive Lead Research Team)

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