Timothy Prentice appointed as VP–Design of TVS Motor Company

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TVS Motor Company has announced the appointment of Timothy Prentice as Vice President – Design.

Among the most acclaimed motorcycle designers globally, Tim carries significant motorcycle design milestones and accolades to his credit.

Tim brings 35 years of enriching experience in motorcycle design, project management and product development to the Indian two-wheeler and three-wheeler manufacturer.

His appointment is expected to further boost TVS’s ability to stay ahead of rapid changes in design trends and maintain its competitive edge in future technology.

TVS said that specialised in advanced design planning, Tim’s experience in designs for high performance electric vehicles will augment the company’s EV line-up design to the next level.

K N Radhakrishnan, Director and Chief Executive Officer, TVS Motor Company said, “We are delighted to have Timothy Prentice join us to oversee design solutions for future mobility. Tim has always crafted modern and inspiring designs during his career as a designer and a leader of global teams.”

He added: “He has been a thought leader in the areas of electric motorcycling and future mobility solutions. I am confident that Tim will greatly enhance our ability to bring our design philosophy to the next generation of vehicles.

His vast experience will advance TVS Motor Company’s long-standing design focus to meet the rapidly changing needs of our esteemed customers in this dynamic new era.”

For his part, Timothy Prentice, Vice President – Design, TVS Motor Company said, “I am very excited to be a part of the TVS Motor Company’s design studio. Over the years, I have witnessed a dynamic shift in TVS Motor products’ mobility design as they imbibe futuristic innovations while keeping customer experience at the centre of the offering.

I look forward to becoming a part of this journey and work with the team to realise innovative future designs for our next generation two-wheelers.”

From Honda to TVS

Tim started his career with Honda R&D, Raymond, where he was responsible for concept design development of motorcycles, ATVs and PWCs.

Through his design studio ‘Motonium Design Inc’, Tim has worked on the design, project management and creative direction for clients such as Mission Motors, Windecker Aircraft, BMW Motorrad, Triumph Motorcycles, Polaris, Honda R&D, Aprilia, Disney Studios and Yamaha.

He is credited with designing iconic motorcycles such as Triumph Thunderbird (2009) and Triumph Speed Triple (2011).

Tim has also designed Mission Motor’s Mission R (2010) electric motorcycle, which fetched him and his firm multiple accolades, including the prestigious Red Dot and Core 77 Industrial Design Awards.

(With inputs from Automotive Lead Research Team)

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