Toyota Kirloskar Motor (TKM) has announced the introduction of a pilot project, T-Serv, in Bengaluru in partnership with multi-brand service outlets.
This is in line with the evolving Indian automobile market, which is witnessing rapid changes in customer ownership and service behavioral patterns, according to the carmaker.
Established exclusively in India under Toyota’s philosophy of ‘Customer for Life’, T-Serv brand is aimed at customers who have switched to multi-brand workshops.
Toyota Kirloskar Motor said it has observed that the shift to multi-brand workshops results from extended car usage and subsequent ownership change.
Outlets under T-Serv will cater to Toyota customers who have migrated to multi-brand garages by providing transparent and quality car servicing.
At these outlets, customers can avail periodic maintenance and general repair jobs along with body and paint repairs.
The outlets will gain from TKM’s experience in car servicing and supply of parts and Toyota certified technicians ensuring quality workmanship and convenience.
Also, Toyota Kirloskar will supply genuine spare parts from Toyota besides supporting the franchisees in upgrading their staff’s technical skills through training and offer an exclusive T-Serv customer app for digital convenience.
The app will provide a digital connect with the customers and make the overall car servicing experience hassle-free for them. It will also help the workshop owners to closely track their operations and enable them to stay in close touch with their customers.
The app will be available to all customers who are currently servicing their cars at these service centers. Another offering for customers will be the exclusive Do-It-Yourself accessories line up and car care products.
As part of the first phase, TKM has announced introduction of pilot project, T-Serv, at five workshops in Bengaluru which are owned by independent entities.
(With inputs from Automotive Lead Research Team)
If you like this article from Automotive Lead, please feel free to share this in your social media platforms to help your contacts to understand more on this subject