Citroën pilots country’s first “La Maison Citroën” showroom in Ahmedabad

Award-winning urban retail concept unveiled in Paris in 2017, is currently present in over 100 locations worldwide, Gujarat showroom optimized and perfected for the Indian market

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CITROËNCitroën has opened India’s first “La Maison Citroën” showroom in Ahmedabad, Gujarat. Unveiled in Paris in 2017, the concept is now present in over 100 locations worldwide.

It is aimed at making the car buying experience engaging and digitally immersive. Located on the Sarkhej – Gandhinagar Highway the showroom is the first such showroom that will be ready ahead of the C5 Aircross SUV launch in Q1 2021.

The 4000 sq ft showroom space will be supplemented at launch by a test drive fleet and an after-sales workshop.

Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “We are thrilled to debut the concept in India and the Ahmedabad showroom pilot is an important milestone for Citroën India as we gear up towards the launch of our first car C5 Aircross SUV in Q1 2021.”

He added that the showroom will have multiple screens, debuting the ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) and Phygital ecosystems in India, allowing customers to explore and sample the Citroen brand, products and services seamlessly.

This includes not just the cars but also merchandise as well as vehicle customisation. “La Maison Citroën” is a global retail concept that has gained much repute and praise from happy Citroën customers worldwide.

“La Maison Citroën” looks to disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience.

Shop window

Beginning from shop window to final purchase, it has been designed to offer Indian car buyers a technologically rich, informative and immersive experience.

A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand.

Thanks to the incorporation of technology-rich digital touchpoints and the creation of a ‘phygital’ ecosystem, “La Maison Citroën” aims at transforming the mundane and monotonous car-buying process into a distinctive experience.

(With inputs from Automotive Lead Research Team)

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