Nippon Paint adds colours to automotive business, expands product line

Unveils 'n-Force’ Brand to complement full range of paint products, targets revenue of Rs 100 Crore by 2024



Nippon Paint India has launched ‘n-Force’ brand, which comprises of a vast portfolio of non-paint consumables. It will complement Nippon Paint’s full range of paint products.

The n-Force range consists of Abrasives, Masking tapes, Fillers& Putties, Rubbing Compounds, Waxes & Polishes and other products will be available with all Nippon Paint dealer outlets located in over 1000 towns across the country.

Thanks to this launch, Nippon Paint aims to become a one-stop shop for its customers in the automotive aftermarket segment. As demand for auto refinishing picks up, Nippon Paint India targets to achieve revenue of Rs 100 Crore by 2024 through the n-Force brand.

According to Sharad Malhotra, President, Nippon Paint India (Automotive Refinishes & Wood Coatings), “Our paint is well appreciated in the market. Our company is very focused on the painters. Now, through n-Force we have tried to introduce every consumable product that a painter needs to do a great body and paint repair on a car. Our goal is to make life simpler and more profitable for our garage and body shop customers.”

He added: “We have launched the brand today through the hands of the painter community and we are sure that they will help this brand excel in the market.”

Value for money

Siddarth Sharma, Marketing Leader, Nippon Paint India (Automotive Refinishes & Wood Coatings) said, “This range gives us an edge in the market. All products are world class and give excellent value for money. The n-Force Putty & Fillers are easy to apply.”

He added that the n-Force waxes, compounds and polishes permanently remove scratches and offer excellent finish and gloss. The n-Force Abrasives are long-lasting and have better cutting power whereas the Masking Tapes have strong adhesion, with no adhesive transfer.

All products under the n-Force brand are part of the Sher-e-Nippon Program – an industry first initiative that trains & up-skills, enhances employment opportunities and offers great loyalty rewards to painters.

Nippon Paint India makes paints, coatings and consumable products for automotive, industrial, wood and the decorative sector. It is part of the NIPSEA Group which is a subsidiary of Nippon Paint Japan.

(With inputs from Automotive Lead Research Team)

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