Nissan creates ripples in Indian market by launching SUV at Rs 4.99 lakh

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In a bid to woo Indian customers who prefer better quality at affordable prices, Nissan India has announced the price and commenced bookings of the all-new Nissan Magnite.

Bookings have started across all dealerships in the country and on its website, https://book.nissan.in/.

The company, said its big, bold, beautiful and ‘carismatic’ SUV is available at a special introductory price of Rs 4,99,000 (ex-showroom) until December 31, 2020.

Sinan Ozkok, President, Nissan Motor India, said, “The all-new Magnite marks the beginning of a new chapter in the Nissan NEXT strategy for both the Indian and global market. Built on the philosophy of ‘Make in India, Make for the World’, the all-new Magnite comes with more than 20 first-in-class and best-in-segment features that provides consumers with a differentiated, innovative and accessible ownership experience,”

In tune with the company’s philosophy of continuous innovation to deliver enriching experiences, Nissan’s technologies are provided across the model range, including Cruise Control, X-TRONIC CVT, 360-degree Around View Monitor and Nissan Connect.

The company said each grade walk of the all-new Magnite has been carefully curated to meet the aspirations of the discerning Indian customer.

Rakesh Srivastava, Managing Director, Nissan Motor India, said, “With the launch of the all-new Magnite, we have reached a memorable milestone in its customer-centric journey for the Indian market.”

He also said that specifically for their discerning Indian customers, they are offering the big, bold, beautiful and ‘carismatic’ SUV at a special introductory price.

Another launch

Nissan’s optional ‘Tech Pack’ includes air purifier, ambient mood lighting, wireless charger, puddle lamps and high-end speakers.

The company has also launched a first-in-industry virtual test drive feature. This allows the customer to experience the all-new Nissan Magnite on their personal device, wherever they may be.

This interactive drive experience gives customers an opportunity to drive the ‘carismatic’ SUV with a virtual sales consultant.

(With inputs from Automotive Lead Research Team)

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Also read: Nissan announces production of all-new Nissan Magnite