Mahindra launches VR-based retail initiative

Digitized initiative for a 360 degree Virtual Showroom experience

Mahindra & Mahindra has launched an industry first initiative in the automotive retail space –  ‘Bring the Showroom Home’, a portable, mobile based, interactive Virtual Reality experience. 

This is an initiative wherein a customer would get a 360 degree, all-encompassing and immersive virtual showroom experience.

Bring the Showroom Home is part of a series of initiatives under Mahindra’s Digital Transformation Strategy. Through this concept, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home while also involoving his family in the decision making process.

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra, said, ““In India, where vehicle purchase decision is mostly influenced by the family, Bring the Showroom Home will get the showroom closer to our customers and their families.”

The Mahindra SYOUV platform fortifies the company’s engagement in the pre-purchase phase by offering  classic customer experience. The concept integrates the virtual world with the real world. .