Lusso Designs makes retail entry into India with its first Luxury Automotive studio in Mumbai

Global automotive customisation powerhouse marks subcontinental retail entry, leveraging a 50-year group legacy and over 500,000 clients across India, the Middle East, and Europe.

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Lusso DesignsLusso Designs India Private Limited, a global pioneer in luxury mobility studios, Β announced its strategic retail entry into the Indian market with the Β inauguration of its first flagship experience centre in Mumbai.

The state-of-the-art facility represents a defining milestone in the brand’s international expansion, establishing a definitive subcontinental benchmark for high-end vehicle customisation and artisanal automotive craftsmanship.

Pratik Malkan, Chairman, Arpanna Group of Companies, said, “With Lusso, we are not simply introducing another automotive customisation brandβ€”we are creating an ecosystem where design, engineering and craftsmanship come together to redefine luxury ownership for the Indian market and beyond.”

Vihaan Malkan, Director, Lusso Designs, said, Through this experience centre, we are seamlessly fusing international luxury benchmarks with local design sensibilities.”

Two Flagship Tiers

In this aftermarket entity, the brand’s expertise encompasses two flagship tiers: the Signature Edition, which focuses on refined aesthetic upgrades and bespoke interior detailing, and the Atelier Edition, which delivers completely commissioned, artisanal transformations where a vehicle’s proportions, structural interiors, and functional architecture are custom-built from the ground up.

Headquartered in Mumbai with advanced production centers in Pune and Dubai, Lusso Designs is recognized as the largest vehicle customisation powerhouse in the subcontinent.