Toyota’s facility to launch new system usability research

Carmaker's Collaborative Safety Research Center to start study with partners including University of Michigan and State Farm


ToyotacsrcThe Collaborative Safety Research Center (CSRC) of Toyota, to mark World Usability Day, has announced four new research projects.

These projects focus on improving advanced technology system designs to be intuitive, easy to understand and to safely engage with drivers.

Undertaken in partnership with University of Michigan, Miami University, University of Nebraska, Texas Transportation Institute and State Farm, these projects will support and inform a transition to a safe future of mobility.

Collaborative Safety Research Center is making an investment of $1 million in research projects focused on creating systems that are efficient and safe.

These studies will concentrate on enabling safer and more efficient mobility systems by exploring driver behavior in different environments, identifying driver error and monitoring driver health when interacting with advanced driver assistance systems (ADAS) technologies.

Sharing information

Information from each project will be shared across the institutions to help enhance research, with the results made public to support the advancement of auto safety industrywide.

Jeff Makarewicz, group vice president, Toyota Motor North America, Advanced Mobility Research & Development, said, “these studies will help us better align advanced vehicle technologies with the driver’s needs and allow us to design and develop systems that are ultimately intuitive and easy for drivers to use.”

He added: “By working with our partner institutions, and openly sharing our insights with the broader automotive, government, NGO, and technology communities, we believe we can help progress society’s acceptance of these new and promising technologies.”

Ever since it was launched in 2011, CSRC has initiated 63 research projects with 31 partner institutions, releasing more than 400 papers and presenting at multiple industry conferences.

According to Toyota, research by CSRC has made meaningful contributions to auto safety industrywide, including studies into human factors on vehicle safety and the efficacy of active and passive safety systems, as well as the collection of driving safety data and development of new tools to analyse that information.

(With inputs from Automotive Lead Research Team)

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