Birla Carbon, one of the world’s largest carbon black producers, will unveil its ‘Birla Carbon App’ (mobile app will participate at the Tire Technology Expo 2020) for its customers and partners.
Dr. Santrupt B. Misra, CEO, Birla Carbon said, “Birla Carbon’s market leadership is premised on many thrust areas such as digital Internet Of Things and Sustainability.”
Misra said the app will provide a complete portfolio of solutions across tires, rubber, plastics, inks, coatings and other niche industries.
The digital app has a ‘Solutions Guide’ to help its customers to chose the best carbon black alternatives for their specific industry. The app also presents a hardness calculator tool which provides guidance on comparative carbon black loading levels for rubber compound formulation development. Once the customer identifies their needs through the app, they will be directed to product brochures and the option to reach out to Birla Carbon experts.
The Tire Technology expo will be held at Hannover, Germany from February 25–27, 2020. In its 20th year, Tire Technology Expo is one of Europe’s top international tire design and manufacturing exhibition and conference.