MG Windsor EV creates ripples in the Indian car industry

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MG Windsor EV, India’s first Intelligent CUV launched by  JSW MG Motor India in Gurugram on September 11 has created ripples in the Indian car industry.

It attracted the attention of potential electric vehicle buyers as it is priced at the cost of manual compact SUV but packed with many high technology features.

The Windsor comes with innovative aerodynamic design, spacious and opulent interiors, reassuring safety, smart connectivity, driving comfort and many hi-tech features.

It is built on ‘Pure EV Platform’ offering a luxurious business-class experience. With BaaS – a unique ownership program, MG Windsor is offered at Rs 9.99 Lakhs + 3.5 Rs. /km for battery.

Battery-as-a-Service (BaaS)

For the first time in India’s passenger vehicle segment, JSW MG Motor India has introduced an innovative ownership plan through Battery-as-a-Service (BaaS) offering, which makes owning a full-size capable electric CUV at the price of a manual engine-based compact SUV possible. This flexible ownership program eliminates the upfront cost of the battery, enabling customers to pay only for its usage. Essentially, buyers pay a nominal fee per kilometre driven, which is 40% of the fuel costs of conventional vehicles. This model significantly reduces the initial acquisition cost and lowers the per-kilometre expense, ensuring an economical and hassle-free ownership experience.

Also, the car maker is offering lifetime battery warranty to the first owner of MG Windsor. With the eHUB by MG app, the company is offering one year of free public charging, making it easier than ever for Windsor owners to power up anytime, anywhere. It  is also introducing its 3-60 assured buyback plan for the Windsor which ensures that it will retain 60% of its value after 3 years/45,000kms.

AeroGlide design

The Intelligent CUV features an AeroGlide design and the interiors are opulent and luxurious with spacious Aero Lounge seats that can be reclined to 135⁰, coupled with the expansive Infinity View Glass Roof, adding to the business class experience. Immersive entertainment and smart connectivity features are powered by a massive 15.6” GRANDVIEW Touch Display in the central console.

The Windsor comes with the PMS Motor which is IP67 certified. Impressive performance is derived through a 38 kWh Li-ion battery pack and 4 driving modes (Eco+, Eco, Normal and Sport) that deliver 100KW (136ps) power and 200Nm of instant torque, offering a range of 331 kms. It can be charged in 40 minutes at any DC fast charger.

Addressing at the launch, Parth Jindal, Director, JSW MG Motor India, said, “The MG Windsor is the realization of the vision and promise behind JSW MG India and marks a significant milestone in this journey. The Windsor is the first car that has come out of the JV and the team has worked very hard in developing and bringing it to the Indian market. This vehicle embodies our commitment to delivering to our Indian customers the best of innovation the world has to offer. As a crossover utility vehicle, the Windsor merges the comfort of a sedan with the expanse of an SUV, making it an ideal car for the Indian household. With its advanced features, innovative design, and disruptive pricing, the Windsor sets a new benchmark. I look forward to seeing the MG Windsor on our Indian roads, delighting our customers and helping them travel sustainably with comfort, style and power.”

Rajeev Chaba, CEO Emeritus, JSW MG Motor India said, “With its delightful features and easy to drive dynamics, MG Windsor will certainly invite newer sets of customers to try EVs. Enabling this, we have created a clear channel for smart and unique ownership through the BaaS program, complemented with additional benefits. With these initiatives, we are addressing the barrier of incremental upfront cost of owning an EV and supporting easy and hassle-free ownership through the user-friendly eHUB by MG app that brings the EV ecosystem to the fingertips of customers. I am confident that the overall package of the Windsor will prove to be a catalyst in strengthening the EV segment further for prospective car buyers.”

MG Windsor EV is a vision to bring the luxury of business class lifestyle and travel to the lives of every Indian. It is an ideal vehicle for customers looking to beat the bustling urban roads and tighter spaces in smaller towns, in comfort and style. The Intelligent CUV is being offered in three variants: Excite, Exclusive, and Essence; and four colours: Starburst Black, Pearl White, Clay Beige, and Turquoise Green.

Also Read : MG Motor India strengthens electric, autonomous vehicle R&D through through IIT Delhi

(With inputs from Automotive Lead Research Team)

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