Tata Motors’ new ULTRA BUV enters Vietnam

It’s a BUV offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle.

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Rajesh Khanna, Head (Product Management), International Business – Commercial Vehicles, Tata Motors, Rustom Nagporewalla, Regional Manager (ASEAN, Ukraine, Russia & CIS) , Tata Motors, Rudrarup Maitra – Head, Commercial Vehicles, International Business, Tata Motors, Bui Van Huu Chairman, TMT Group and Girish Wagh, President – Commercial Vehicles, Tata Motors and Bui Quoc Cong, Deputy Chairman, TMT Group at the launch of the new ‘ULTRA’ Business Utility Vehicle in Vietnam
Indian commercial vehicle giant Tata Motors launched its next-generation range of ULTRA Business Utility Vehicles (BUV) in Vietnam.
The vehicle is specially designed to meet the changing customer needs in the light commercial vehicle segment. It’s a BUV offering an SUV like comfort with a truck like performance and the profitability of a Light Commercial Vehicle.

It will cater to payloads ranging from 4 to 11 tonnes with engine capacities from 85 HP to 180 HP.

Girish Wagh, President – Commercial Vehicles, Tata Motors said “Tata Motors is committed to shaping the industry here in Vietnam, with the latest global technologies, giving the Vietnamese customer competitive business advantages with the trusted credentials of the Tata Motors brand.”

Bui Van Huu Chairman, TMT Group said, “Having successfully launched Tata Super ace in Vietnam, we hope to repeat the same success with the Tata ULTRA. We are very excited and we hope to consolidate our position in the light-duty commercial vehicle space here in Vietnam with the Tata Ultra. TMT Motors aims to become a market leader in Vietnam CV market with Tata Motors products.”

The driveline of Tata ULTRA 814 launched in Vietnam has Tata’s proven engine technology – TATA NEW GENERATION 3L COMMON RAIL ENGINE Euro 4, with an output of 140 HP,designed to ensure maximum uptime and reducing maintenance costs. A new-generation transmission with aluminium casing – the G-550 six-speed gear-box comes with overdrive, cable-shift mechanism (a first-of-its-kind in its segment in Vietnam) and axle technology and reduced weight, offering superior performance and greater fuel efficiency for varied payloads.

Comfort & Safety

Besides the mechanics of the vehicle, the uniqueness of the Tata ULTRA is that its cockpit is both functional and attractive. Designed by a leading European design house, Bertone, the walkthrough cabin with a width of 2.2m is best in class offering comfort, safety and style.

The Ultra meets Europe’s top safety norms and is equipped with a full air brake system, ABS and power steering that facilitates improved driver control and precision. The TATA Ultra 814 is built for Vietnam conditions, which means it will surpass user expectations.

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